1. Make use of big data
Personalization becomes essential in marketing and product development. Collecting data on customers and then using it to make user experience better and marketing campaigns relatable is what every company should be doing*. Data is exactly what made it possible for Spotify to make on-point, specific ads.
*Obviously, ethical standards apply.
2. Make use of user-generated content
People care about what other people think, do, and say. Best ads aren’t about the company – they are about the customers. Let your customers tell a story about themselves, and then see what you can do with it!